Speed & reliability of your website is everything. Who loves a fast website & who hates slow sites? Have a look at these metrics;
At peak times the stats get even worse;
Try a search on Google for "page load time importance"
A one second delay in page-load can cause 7% loss in customer conversions
Fact: Google incorporates site speed as a ranking factor
Have a read of Google's blog on site speed - http://googlewebmastercentral.blogspot.co.uk/2010/04/using-site-speed-in-web-search-ranking.html
There are two main tools for checking site speed. Pingdom website speed test, which performs a full waterfall of your website, the elements it loads, the page size, the performance grade and the number of requests. You can choose from the source location of the test:
Dallas, Texas, USA
New York City, New York, USA
We have ran the speed tests on our top 3 competitors (we chose these by searching on Google for "nginx hosting UK")
The screenshots say it all;
Nginx Hosting UK - http://tools.pingdom.com/fpt/#!/0nHyM/http://www.nginx-hosting.co.uk/ - 300 Miliseconds! - Winner, total outright winner almost 5x faster than our nearest Nginx rival and faster than 99%+ of websites online.
White Fire http://tools.pingdom.com/fpt/#!/cL5YkA/http://www.white-fire.co.uk/ - 1.38 seconds - Second place, good job White Fire but not fast enough.
Fire Host http://tools.pingdom.com/fpt/#!/c2ve4v/http://www.firehost.com/secure-cloud/nginx - 3.28 seconds - and these guys claim to be the fastest...
A2 Hosting http://tools.pingdom.com/fpt/#!/dmT7ni/http://www.a2hosting.com/ - Fourth place boo!
Nginx Hosting UK - http://tools.pingdom.com/fpt/#!/ba9tCL/http://www.nginx-hosting.co.uk/ - 1.3 seconds, again top of the pile
A2 Hosting - http://tools.pingdom.com/fpt/#!/doG1ze/http://www.a2hosting.com - 2.62 seconds (they are based in the US so they are going to be quite fast)
White Fire - http://tools.pingdom.com/fpt/#!/bFfSA7/http://www.white-fire.co.uk/ - 3.83 seconds, total let down after doing well in the first test
A2 Hosting http://tools.pingdom.com/fpt/#!/eLfQoz/http://www.a2hosting.com/ - 1.45 seconds
Nginx Hosting UK - http://tools.pingdom.com/fpt/#!/cj2xUU/http://www.nginx-hosting.co.uk/ 1.63 seconds, not bad considering we are UK based and still 2.5x faster than our top UK rival.
White Fire - http://tools.pingdom.com/fpt/#!/cmPJK3/http://www.white-fire.co.uk/ - 4.08 seconds
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